NovaWear is a vertically integrated sustainable apparel design, sourcing and production entity, specializing in a multitude of categories- including luxury, performance and leisurewear. The collective specializes in integrating advanced materials science, cutting-edge design technologies, and responsible manufacturing practices to deliver innovative products that meet the evolving demands of today’s consumers.

With a deep commitment to sustainability, NovaWear leverages AI-driven trend forecasting and 3D design platforms such as CLO3D to accelerate development cycles and enhance operational efficiency, while partnering with traceable, environmentally responsible suppliers to advance circularity and transparency in the supply chain.

The phygital capsule collection consists of experimental shapes and cuts, based on the various forms found in our natural environment, coupled with traditional Korean patchwork, Jogakbo and the traditional pleating FOUND in the Hanbok. Each style and its patterns were sustainably created digitally, without the creation of physical samples, limiting the amounts of cuts, seams and fabric waste in the production process. The entire collection was constructed out of organic mulberry silk organza, Organic Cotton Jersey, and Organic cotton ponté, all locally sourced in South Korea.